Every project is a chance to blend design and development, shaping bold interactive ideas into sleek digital realities
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NYC Distance Based Pricing
Analyzed MTA ridership data to demonstrate that replacing flat fares ($2.90) with distance-based pricing ($2.00 + $0.24/mile) could increase annual revenue by $277M while reducing costs for 29% of riders.
A high-performance web application that utilizes Rapid Serial Visual Presentation (RSVP) and Optimal Recognition Point (ORP) highlighting to enable distraction-free reading at speeds of up to 1000 words per minute.